Research your actual or ideal customers (real individuals, not hypothetical personas) by examining their LinkedIn profiles for targeting criteria. Make your ads even more relevant to potential leads by distilling your buyer persona down into a hyper-specific LinkedIn persona. To build a quality cold audience on LinkedIn that will warm up quickly, here are our top recommended approaches: There’s nothing wrong with cold leads - they just need a little more TLC than their warmer counterparts. When you’re creating lead gen ads on LinkedIn (or any marketing platform), you want to position your brand or offering as the solution to a core problem your personas, and likely, therefore, your ideal leads, face.īefore you start building out your ad copy, creative, and experience, consider which approach you’ll take for building your audience: 1) Targeting a Cold Audience on LinkedIn

Start by looking at your buyer persona(s) to get an understanding of the behavior, demographics, and psychographics of your ideal lead. This begs the question: who do you want entering your lead funnel? You can grow your LinkedIn follower count as much as you like, but numbers don’t mean much if those followers don’t engage with your content.

Lead generation ads linkedin